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Wednesday, August 21, 2013

Take the Home Depot Challenge


The Home Depot® Challenge

Have you been to Home Depot lately?  They have made serious efforts to communicate to their Spanish speaking clientele, and it seems that every announcement, advertisement, or aisle is written in both languages. Benji and I were there the other day picking up a window shade, some masking tape, and a drill bit so I could bore through the lock of the tool shed since my loving esposa lost the one and only key.  While there I couldn’t help but teach my ten year old some handy words of Spanish.  Let’s see how many of them YOU get.  Match the two columns and then check your answers.

1. ALMACENAMIENTO                                                  A.  lumber
2. ILUMINACIÓN                                                              B.  paint
3. LIMPIEZA                                                                       C.  storage
4. PLOMERÍA                                                                     D.  garden
5. FERRETERÍA                                                                  E.  cleaning
6. HERRAMIENTAS                                                          F.  hardware
7. MADERA                                                                       G.  electrical
8. PINTURA                                                                        H.  tools
9. ACCESSORIAS ELÉCTRICAS                                     I.  plumbing
10. JARDINERIA                                                                J.  lighting                                             

Answers:
1.C, 2.J, 3.E, 4.I, 5.F, 6.H, 7.A, 8.B, 9.G, 10.D

Palabras profundas
Ferretería
This is such a great word. Not only because it has a twirling rr, but because the Latin roots take us to the Fe of "iron", the material that hardware is made of.

Herramientas
Another fantastic word with a strongly twirling rr.  When spoken correctly, it just sounds manly--as the word for "tools" should, verdad?

Linkos
Although Home Depot has admirable use of Spanish in its stores, it chose to close down its Spanish website:
http://www.thinkmulticultural.com/2009/05/04/home-depot-closes-its-spanish-website-after-just-four-months/

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